Our Mission

Twenty-six years ago, Vivian and Cole opened the doors to a small coastal boutique with one simple belief:

Beautiful style should feel effortless, timeless, and welcoming to every woman.

What started as a family dream has grown into a community built on trust, quality, and a genuine love for classic coastal fashion.

Today, our Anniversary Revival Sale celebrates that journey by offering meaningful savings on pieces thoughtfully chosen for women who appreciate comfort, confidence, and elegance.

When you shop Vivian & Cole, you're supporting a family-owned American boutique and a story that has been written together with customers like you for the past 26 years.

Thank you for being part of it.

With love,
Vivian & Cole